Achievements in the first few months after launching the new website.
~3% increase in conversions within three months of launching.
Average time on website went up from ~30 seconds to just under ~4 minutes.
~5 hours a week saved on appointment management and converting contacts into clients.
3x more returning clients thanks to automatic email/SMS reminders for annual checkup.
By blending the double diamond approach with user-centred design, we fine-tune every stage of the process, ensuring the end product is perfectly crafted for our users' needs.
The European dental market, valued at $36 billion in 2021, is projected to grow to $65 billion by 2030, driven by rising demand for cosmetic dentistry, preventive care, and dental tourism.
Data based on the last 6 months of website interactions and appointment bookings.
Languages spoken by users: 34% of users speak Italian, 28% speak Croatian, 15% speak English, 12% speak German, 11% speak other language.
Take a sneak peak at the first draft of the hi-fi wireframes in the figma file.
During testing, we evaluated high-fidelity designs with a diverse group of clients and staff, avoiding live observation to prevent bias.
Instead, participants accessed a test link connected to PostHog, enabling live session recordings and heatmaps for data-driven insights. This approach helped us assess whether we resolved key pain points, identified improvement opportunities, and enhanced the overall UX.
The process uncovered various issues and potential improvements, which were addressed in the final designs. Key findings are outlined here.
The design system wasn’t made just for the website. It’s also for the whole online and offline design process of Dental Fiume. We want to make sure that the right colours, buttons, icons, typography, and more are all used in the right way to keep the brand looking consistent.
